Waymo is a complicated project - and midway through the presentation of our response to the explainer video RFP, they realized that we understood their brand well enough to own it on a day-to-day social basis. So they engaged us as their social agency of record, responsible for overseeing all content creation for their regular social calendar as well as pitching in on ad-hoc concepts tackling emerging needs.
We’ve helped them tackle a variety of projects ranging from broad asks for evergreen content franchises to highly tactical attempts to win over specific cohorts of people in specific cities organically (“local techno skeptics,” I see you). The client already doubled the size of our retainer in under a year, so our work is clearly moving the needle.
Services: Campaign strategy, brand strategy, social strategy, comms strategy, deck narratives, concepting, scriptwriting, copywriting