Pose: Love Letters (FX)

I’m proud to say that I wrote no copy for this one whatsoever. The concept? I’ll absolutely take credit for that; we needed to find a way to communicate the unwavering commitment to honesty of Ryan Murphy’s FX swan song, and the idea of having the cast give heartfelt expressions of support and confidence to the struggling trans kids of today just made sense. But the actual words that were said belonged 100% to the talent. That’s what makes it work.

Services: Campaign strategy, social strategy, concepting