Waymo: We Get You There campaign

To a lot of people, the idea of a car that drives itself still kinda defies belief. That’s why Waymo asked us to come up with a series of videos which could help allay the concerns of San Francisco residents when the company got permission from the CPUC to operate citywide - something specifically engineered to build trust. 

We did this by building out a series of video interviews with key Waymonauts who live in the City to get their perspective on the mission-critical nature of safety to their project as well as show off their understanding of how uniquely important safety is to San Franciscans. In addition to developing the initial concept as well as the underlying campaign strategy it reflected, I also researched the kind of topics that could help move the needle with our audience so that the speakers would make sure to address them directly.

Services provided: Campaign strategy, comms strategy, research, deck narrative, copywriting, concepting