We signed this deal a few hours before I went camping to celebrate one of my college friends’ upcoming wedding. I was happy to the point of being physically incapable of shutting up about the win all weekend. A few weeks later, at her actual wedding, I was still talking about it. Thankfully, my friends were willing to indulge my enthusiasm; after all, they were in middle school when the first Jurassic Park came out too. Some things leave a mark.
My primary involvement with JWFK ended up being concepting. I try to think big on every project I work on, but the Jurassic series deserves [TEN THOUSAND REGRETTABLE “DINO-SIZED THINKING” PUNS EXCISED HERE]. Brand campaigns, even big brand campaigns, rarely beg for a campaign narrative that accumulates day-over-day; entertainment campaigns, meanwhile, never have the kind of resources brought to bear for a franchise of this size.
Check out a case study here.
Services: Campaign strategy, social strategy, concepting, research, copywriting for social assets, copywriting for partners, scriptwriting