This was one of the more fun pitches I’ve worked on, probably because it’s always fun to write for a property as meta as Reboot, a sitcom about making an autobiographical sitcom. They really let us write some wild stuff - scripts for big names like Paul Reiser and Judy Greer, metacommentaries about how the show worked, and (my personal favorite) faux in-world gossip magazine headlines. I may never write a finer sentence than “Norse Divorce Forced, Of Course”.
Services: Creative strategy, comms strategy, concepting, copywriting for social assets, scriptwriting