I won a luxury EV brand, then drove all strategy & concepting for it. Kinda ironic, since I stopped driving a car back when George W. Bush was President. Within six months, we’d helped them announce two new cars, helped them rethink their events to prioritize social, and teamed them up with Disney for their first-ever holiday stunt.
I worked closely with both the creative team to develop evergreen content series and with the social team to show them how to find insights for the reports. I led all brainstorming and made sure the account received a constant stream of strategic attention. After all, when the product costs $80k each, there’s no room for error.
Services: Brand strategy, campaign strategy, creative strategy, social strategy, comms strategy, deck narratives, copywriting, scriptwriting, research, reporting