So there’s Fox, which is the one that has football. Then there’s FX, which is the one that has all the premium shows. So what does that make FXX? Whatever it is, it’s too hardcore for today’s couches. So we built a better one.
I developed the concept, pitched it through, and came up with everything from individual spots to individual features (my favorite being the shushing hand). My favorite is the most ridiculous one, “Drippinzzzz.” Sometimes I just sit and let it loop.
Awards:
Golden Trailer, Most Innovative
Promax, Launch Interstitials
Services: Brand strategy, campaign strategy, comms strategy, creative strategy, concepting, deck narrative, research, copywriting, scriptwriting