Chasing The Cure was a show with a mission: solve medical mysteries by enlisting the help of ordinary people online. The show tapped into traditional social media, a dedicated website, and a highly-engaged private Facebook group for live broadcasts, resulting in a transmedia experience in the truest sense of the word.
AWARDS
12th Annual Shorty Awards: Winner, Health & Medical Online Community; Finalist, Facebook Presence; Gold Distinction, Integration with Live Television; Silver Distinction, Television
Services: Campaign strategy, comms strategy, social strategy, research, deck narrative, concepting, copywriting for social assets, scriptwriting