Among a galaxy of autonomous brands scrambling like mad to seize marketshare, Waymo’s commitment to growing the right way has always stood out. It’s also led to the company getting branded “the Grandma of robotaxis” by the press, a title we gleefully turned on its head for 2024’s April Fool’s Day post. I helped develop the concept, wrote some of the core copy, and got to drink some of the chocolate milk.
Services provided: Comms strategy, concepting, copywriting